Check out what's new this month!
- Dealership-label Maintenance Plans
- Email Reporting
- ECommerce Prepaid Maintenance
- Service Reminders - SMS
Dealership-label Maintenance Plans
New
DataClover continues to build out enhancements and additional capabilities to support Dealership-label Maintenance Plans on the Dealer Service Hub (DSH) platform.
We're excited to announce a major upgrade to your Dealership-label Maintenance Plans marketing capabilities! DataClover can now market to consumers in your DMS to owners of any vehicle manufacturer or model - not just the dealership's core brand. This results in a wider audience of potential customers, regardless of the vehicle they drive. The broader reach will most certainly boost sales and service appointments. (TEC-4633)
Before this release, all content on DSH for PPM was in the context of the manufacturer's branded maintenance plans. Now, dealership-level customizations can be done to improve consumer engagement when shopping for prepaid maintenance plans that are dealership-sponsored.
Take a look at our highlighted customer, Toyota Marin, and the customized Dealer Service Hub (DSH) experience they have implemented to fit their creative needs and desires when targeting dealership-label maintenance plans. (TEC-4719)
Email Reporting
New
Significant improvements have been made to the Email Reporting in ServicePulse! The context of the reporting metrics is now based upon the reporting date range entered and is centric to the email send event. For example, if the reporting date range is "December 1st through December 31st", the report will show the number of email sends in that period along with the delivery rate, and open rate of those sends - regardless of when the open occurred.
To assist in conveying the send context, the Emails Opened and Emails Clicked values have been replaced with Email Delivery Rate and Email Open Rate while being displayed as a percent of the email send data.
Furthermore, when the user clicks on the Campaign Name, the campaign view page has been enhanced to include the number of Emails Delivered, Emails Opened, and Emails Bounced. The Repair Orders tab has been simplified and has the addition of the Prior Visit date that the customer last visited the dealership before this repair order.
Finally, the Members tab simply lists the customers' information that makes up the number of emails sent in the selected time frame. (TEC-4683)
ECommerce Prepaid Maintenance
Fix
To provide a more appealing visual presentation, the mid-page image on the Maintenance Plan page of DSH has been set to a fixed size. Before this change, the image would resize to the size of the browser regardless of the pixelation that would result. (TEC-4785)
Service Reminders - SMS
Fix
A bug was introduced that caused incorrect targeting where some customers received an oil service reminder SMS that should not have. SMS inspection service reminders and SMS abandoned cart/checkout were not impacted. (TEC-4554)
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