Check out what's new this month!
Dealer Branded Maintenance Plans
New
DataClover is excited to announce the release of Dealership Branded Maintenance Plans!
On the DataClover Aftersale ECommerce platform, dealerships can now design and market their exclusive dealership-branded maintenance plans to drive customer retention. The Dealership Branded Maintenance Plans solution empowers automotive dealerships to manage custom dealer-branded maintenance plans with ease and efficiency. It streamlines the creation, tracking, and redemption of custom maintenance plans, allowing dealerships to offer personalized services that enhance customer loyalty.
With a user-friendly interface and real-time data, dealerships can monitor plan usage, optimize service offerings, and improve operational performance. The solution simplifies redemption, ensuring a seamless customer experience while boosting repeat business. By offering a flexible, branded solution, dealerships can differentiate themselves and increase long-term retention.
The dealership's DSH dealer-branded site content is completely customizable, allowing it to illustrate the exact message, value proposition, branding, and services it wants to emphasize to enhance convenience and satisfaction for the consumer.
Partnered with DataClover's supreme aftersales marketing engine, dealers can target customers within their DMS database and purchase a dealership-branded plan without ever stepping foot into the dealership. Ultimately, it positions the dealership as a trusted partner in vehicle care while supporting its unique branding and retention goals.
New
Building on the capability of the new Dealer Branded Maintenance Plans solution, purchased plans can now be configured with an expiration term. When a plan is set up with a term, the services in the plan can be redeemed by either using the services OR if the plan services expire thereby also consuming the available services of the plan. One can see all redemptions and how they were redeemed in the Purchase Redemption reporting in ServicePulse.
Google Ad Search Reporting
New
Greatly improved Google Ad Search reporting has been released in ServicePulse!
In May 2024, the performance metric reporting was improved to include "Phone Calls". Now, the Google Ad Search reporting has been enhanced to include repair order attribution data for both the DSH appointment requests and phone calls. Clicking on the new Attribution tab of the report, you will presented with the average RO data tiles along with two table listings with customer, vehicle, and repair order attributions. Be sure to float over the help with your cursor to view the DSH and Phone Call attribution logic.
In addition, the Primary Date Range selection has been updated with more useful date preselects that are used by Account Managers and customers alike by introducing options "Last 3 Full Months" and "Last 6 Full Months". These two new options will both preselect the last 3/6 completed months respectively.
New
The Google Ad Search report in ServicePulse has been enhanced to include the Prior Visit data in the Attribution tab for both the DSH Repair Order Attribution and Phone Call Repair Order Attribution report listings.
ECommerce Email Receipts
New
Receipts that customers receive when purchasing on the DataClover e-commerce solution have been improved to better support purchases of Dealer Branded Maintenance Plans. The quantities of items in a bundle are now included on the email receipt.
Schedule Notification
New
The schedule notification email that is typically sent to the dealership BDC staff when an appointment is being requested on the DSH platform has been improved! Now included in the email, is detailed customer information about who is requesting the appointment.
Purchase History Report
New
The Purchase History report in ServicePulse has been updated to include the customer's prior engagement with the dealership as shown in the Prior Visit column. In addition, the preselection for the Primary Date Range has been set to the most desired date ranges. (TEC-5215)
Abandoned Purchases Report
New
Similarly, the Abandoned Purchases report in ServicePulse has been updated to include the customer's prior engagement with the dealership as shown in the Prior Visit column. In addition, the preselection for the Primary Date Range has been set to the most desired date ranges.
Sales to Service Retention Report
New
The Sales to Service Retention report in ServicePulse has been slightly enhanced as we begin to make changes that will introduce a unified user experience making navigation more intuitive and consistent.
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