Check out what's new this month!
Dealer Branded Maintenance Plans
New
Customers can now leverage the newly added Dealer Branded Maintenance Plans but are not required to employ the redemption feature of the product suite. In eShop Admin, when configuring the product bundles for the dealership's Dealer Branded Maintenance Plans, simply set the "redemption required" flag to "no" and publish the bundle.
The behavior of not using the redemption feature means that the creative marketing flexibly on the DSH site for the dealership's plan and the enriched marketing email triggers can still be used to market and sell the dealership's Dealer Branded maintenance plans.
New
To drive more engagements and conversions with Dealer Branded Maintenance Plans, the Toyota series of email templates has been expanded from 3 initial email marketing messages to a total of 6. The additional themes to advance the value of the prepaid maintenance plan include concepts of cost savings, services performed by factory-trained technicians, and increasing vehicle longevity when properly maintaining your vehicle.
New
Improvements have been made to better support and handle refunds that are performed on a dealer-branded purchase. When a refund is performed on a dealer-branded purchase, the remaining available redemption slots are marked as canceled and redeemable.
When locating the customer and their purchase in the Purchase Redemption search, the purchase is highlighted with a "**Purchase Refunded **" watermark for clear visibility.
In addition, the Redemption Reconciliation report in ServicePulse has been enhanced to show refunded items in a separate listing.
Aftersales ECommerce
New
All active dealerships that are selling products on the DataClover aftersales e-commerce platform have been revisited. All products have been updated to include the upcoming model year 2025 when prompting consumers for their vehicle's model year.
New
The email marketing templates for MINI LOF prepaid maintenance plans have been enhanced and revamped to better support brand compliance resulting in improved dealership coop payouts. The MINI LOF series once consisting of 27 different email templates has now been condensed into more focused and succinct messaging across 12 email templates to drive better engagements and conversions.
Fix
With a recent update to the Google Chrome browser, the sizing behavior of a button list was altered. This caused any product on the DataClover e-commerce platform that was utilizing a button list to stack the buttons rather than display them side by side. This issue has been corrected.
Provider Exchange Network (PEN) Integration
New
With the release of integration to the PEN platform, the DataClover e-commerce solution was restricted to only allow the Vehicle Service Contract (VSC) integration with PEN and no other e-commerce features could be enabled. Now, dealerships running VSC products can also promote other e-commerce products like the successful Dealer Branded maintenance plans.
DSH Analytics
New
Similarly, the DSH Analytics report in ServicePulse has been enhanced to introduce a unified user experience making navigation and data presentation more intuitive and consistent. The preselection for the Primary Date Range has been set to the most desired date ranges. The Attribution tab has also been updated to provide the definitions of attributions when you float over the help with your cursor.
New
The Attribution tab of DSH Analytics has been changed to only display a distinct list of repair orders and the last appointment request in the queried timeframe. This change was made to stop showing all appointment requests that were matched to the same repair order thereby double or even triple-counting the repair order revenue metrics. The improvement will ensure the integrity of the repair order revenue metrics.
With this modification, the hover help for the DSH Repair Order Attribution listing was expanded with the following definition:
DSH Appointment Requests resulting from DataClover targeted marketing will likely have a direct link to a single DMS customer. Those ARs without a direct customer link, such as conquest customers, will attempt to match to a DMS customer from the entered email address or entered phone number to a DSH customer's home, mobile phone, or business phone - this can result in multiple customer matches. Repair Orders for those customers are then associated with DSH Appointment Requests with an open date after the AR was created and within 30 days after the AR appointment date. In the case of multiple Appointment Requests for the same customer and Repair Order, the latest Appointment Request is displayed.
New
The DSH Analytics Trend reporting in ServicePulse has proven to be very valuable in showing the conversions and impact of DataClover marketing across the various marketing channels. Now, Trend reporting is even more powerful with the enhancement of additional attribution data!
Select any combination of "Session Metrics" and/or "Repair Order Attribution Metrics" will render the respective data metrics for the selected time period and channel(s).
Also enhanced is the ability to select the desired channels to include in the reporting! By default, all channels are selected, however, you can select one to many channels that are of interest to you simply by clicking on the channels you wish to report.
Unified Attribution Report
New
The Unified Attributions report in ServicePulse has been enhanced to introduce a unified user experience making navigation and data presentation more intuitive and consistent. The new interface reduces learning time and ensures a seamless transition between reports in ServicePulse, improving overall efficiency.
The preselection for the Primary Date Range has been set to the most desired date ranges.
Land Rover - House of Brands
New
All direct mail, on-demand, cadence, and monthly content marketing email templates for the Land Rover brand have been updated to include the new house-of-brands logo.
The Land Rover DSH sites have also been updated with the same stacked logo. This change had no impact on the Jaguar brand.
ECommerce Email Receipts
New
All e-commerce email receipts sent to consumers who have purchased online have been updated. Before this change, the "Reply To" email address that is used when a consumer replies to their purchase receipt for whatever reason, was set to the dealership's BDC Email address. Now, the "Reply To" email address is set to the value of BCC Purchase & Refunded Receipts. These settings are configured in DSH Config in ServicePulse.
Facebook Report
New
The Facebook performance report in ServicePulse has been significantly enhanced! Similar to the recent changes to other reporting in ServicePulse, the user experience navigation and data presentation have been improved to provide a more intuitive and consistent feel. The new interface reduces learning time and ensures a seamless transition between reports in ServicePulse, improving overall efficiency.
The Overview tab contains tiles of key data metrics of social media ad campaign performance. The Audience tab lists all the customers or audience members that were targeted on the Facebook platform during the selected Primar Data Range.
Finally, the Attribution tab displays the key attribution average and total metrics along with the repair order attribution listing that users are accustomed to seeing throughout ServicePulse reporting. With the recent release of the improved customer visit timeline logging, the repair order attribution listing also contains the Prior Visit data point.
Email Unsubscribes Report
New
The Email Unsubscribes report in ServicePulse has been updated to include the customer's prior engagement with the dealership as shown in the Prior Visit column. In addition, the preselection for the Primary Date Range has been set to the most desired date ranges.
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