Check out what's new this month!
Aftersales ECommerce - Mercedes-Benz Vans
New
ECommerce product configuration and marketing creative have been designed to cater to Mercedes-Benz dealerships desiring to offer Mercedes-Benz ServiceCARE Sprinter and Metris warranty and maintenance plans on the DataClover Aftersales ECommerce platform!
Dealer Branded Maintenance Plans
New
New automated remarketing email triggers have been created to drive subsequent Dealer Branded Maintenance Plan purchases. When a consumer's prior dealer-branded purchase has expired or has been completed, an email will be sent to the consumer informing them of the completion of their plan and to purchase another.
Service Specials Support
New
We are excited to announce the latest improvements to Service Specials. Now service specials can carry a schedule. This means that offers displayed on a dealership's DSH website can start or expire at any desired date.
In eShop Admin, select Dealership Settings / In-Store Offers to see all default offers that are displayed on the dealership's DSH site.
Clicking on Add New Offer allows you to add an offer to the dealership's DSH In-Store Offers page of their site. Here you can select the desired offer and set the start and expiration dates.
Aftersales ECommerce Reporting
New
It is exciting to announce the new and improved ECommerce Analytics reporting in ServicePulse! The prior Purchase History and ECommerce Attribution reporting have been combined into a single analytics tool that offers improved user experience and navigation. The unified user experience presents the data in a more intuitive and consistent interface improving overall efficiency.
Starting with the Overview tab, totals for online ecommerce purchases are displayed.
On the Purchase tab, all online purchases for the selected dates are displayed while including the customer information and the services purchased.
Navigating to the Attribution tab will present tiles showing average and total repair order pay amounts and identified upsell amounts. The data table beneath the tiles lists the e-commerce purchases and their linked repair orders.
Direct Mail Reporting
New
Welcome to the new and improved Direct Mail reporting in ServicePulse! Significant changes have been made to improve the user experience making the reporting more intuitive and consistent with other marketing performance reporting throughout ServicePulse. The Overview tab provides a summary of direct marketing efforts, including the number of direct mail campaigns initiated and the number of customers who were sent a direct mail piece in the selected primary date range.
Navigating to the Campaigns tab of the report, you will discover the listing of direct mail campaigns that were executed. Characteristics of the campaign are shown that include the Drop Date indicating the day the mail piece was sent and the Attribution Date and Attribution Status indicating the date the attribution engine completes the direct mail piece-to-repair order association process.
Clicking on any campaign in the list will display the audience members that were targeted in the campaign and their details.
Finally, the Attribution tab will present the repair order attributions for the campaigns delivered in the primary date range of the report.
Clicking on the hyperlink of any campaign name will reveal the direct mail creative used in the campaign in a PDF viewer.
Email Campaign
New
The Email Campaign view in ServicePulse has been updated to include the customer's prior engagement with the dealership as shown in the Prior Visit column. In addition, the details of the customer, vehicle, and repair order have taken on the new more common display format.
DSH Analytics
New
DSH Analytics Attribution reporting in ServicePulse has been updated to omit repair orders that are linked to the dealership's "internal customer". As a reminder, the "internal customer" is used for two business use cases: 1) for vehicle trade-ins, and 2) for Sales or Repair Order processing when a customer DMS number is not provided by the data feed.
Fix
The Service Impact reporting in ServicePulse on DSH Analytics double-counted repair order metrics if the same repair order was attributed to more than one appointment request. This resulted in slightly higher dollar figures. This matter has been corrected.
Schedule Integration - Tekion
New
Changes have been made to pass DSH appointment customer elements and notes through a new "CONCERN" field through the API. This will display the consumer's responses to these questions right on the scheduled appointment in Tekion.
Fix
Changes were made to the API responses by Tekion that would cause appointment requests to not be properly processed. Improved handling has been added to the integration to account for the special characters in the Tekion response to correct this issue.
Google Ad Search Reporting
Fix
A bug existed in the Google Paid Search reporting in ServicePulse that would prevent DSH Repair Order Attribution entries from appearing if the Google campaign linkage was not complete. Now all attribution will be displayed. If the Google Ad Campaign does not have a link, the Google Campaign value will be blank.
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