Check out what's new this month!
Dealer Branded Maintenance Plans
New
Further improvements have been made to Dealer Branded Maintenance Plan support in ServicePulse to simplify the various reconciliation processes at the dealership.
The financial reconciliation reporting has been separated into its own report focusing on purchases that account for deferred revenue, products redeemed that contribute to realized revenue, and finally any refunds against a dealer-branded maintenance plan. The financial data can be run from the ECOMMERCE menu Redemption Financials report option.
Furthermore, the redemption reconciliation reporting has been enhanced to provide a simpler view of purchases and repair orders that are not automatically linked as consumed redemptions. A new feature (Action) has been added that allows the Service Manage to manually link a past service to a consumer dealer-branded maintenance plan purchase thereby utilizing a slot.
Aftersales ECommerce
New
With this release of the DataClover ECommerce platform, the automated ecommerce email triggers have been enhanced to support selectively targeted marketing by vehicle model. For example, it is prudent to include only Mercedes-Benz Sprinter and Metris owners with the targeted marketing of the aftersales MB Vans suite of warranty and maintenance plan products. Likewise, for the MBUSA automotive warranty and prepaid maintenance plan products, DataClover can exclude targeting Sprinter and Metris owners.
New
Receipts that consumers receive when purchasing on the DataClover e-commerce platform have been updated. The Schedule Service link has been encoded with the proper URL parameters to improve DSH analytics. Now, appointment request conversions created from a consumer clicking on the Schedule Service link will show as a "purchase receipt" channel in DSH Analytics.
Fix
A slight bug existed that would cause the listing of prepaid maintenance to not properly align to the left. This issue has been corrected with the latest release of Dealers Service Hub (DSH).
DSH Analytics
New
Running the DSH Analytics reporting in ServicePulse now contains consistent and accurate channel reporting throughout the various reporting tabs (Audience Segmentation/Content/Trend/Attribution). Understanding the marketing impact by channel helps allocate resources more effectively by identifying which channels drive the best results. It also enables the dealership and your Account Manager to refine strategies for higher ROI and improved audience targeting.
Appointment Request Queue
Sunset
Based on the inaccuracies and lack of use of the "No Shows" reporting of the Appointment Request queue in ServicePulse, the "Now Shows" tab and report have been removed.
Email Reporting
Fix
A change has been made to improve the Email Reporting in ServicePulse by moving the Abandoned Schedule email campaign from the e-commerce section to the Service Lifecycle Marketing Campaigns listing to a new section called Abandoned Scheduling. Similarly, the new Dealer Branded campaigns have been moved to the e-commerce section.
Facebook Reporting
New
When a vehicle is traded in, the owner of the vehicle becomes the dealership. With this update, repair orders that were attributed to traded-in vehicles or the "internal customer" record are no longer displayed on the attribution reporting.
Direct Mail Reporting
New
By request, a new column labeled Headline has been added to the Direct Mailers reporting in ServicePulse. The Headline will display the mail piece's printed headline for recurry direct mail while the campaign name will be displayed as the headline for custom direct mail.
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